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Stichworte: Psychographic segmentation
Which method of segmenting markets is based on the idea that people experience?
Which approach to segmentation divides the market using characteristics such as gender ethnicity income and so forth?
Demographic segmentation refers to dividing the market based on where consumers live
What is market segmentation evaluating each market segments attractiveness and selecting one or more market segments to enter?
Why is global segmentation targeting and positioning more complicated than domestic?
When a company decides to serve a limited number of segments or just one segment it is pursuing a segmentation strategy?
To be useful market segments must have as one of their characteristics the ability to be measured
What are the 4 characteristics A marketer must consider whens he choose the market segements?
Target marketing requires dividing a market into categories of customer types or segments.
Which of the following statements regarding global segmentation, targeting, and positioning is true?
Which statement correctly identifies the motivation of firms using a market segmentation strategy?
Which of the following correctly identifies why companies would use a market segmentation strategy quizlet?
Segmentation based on gender, age, or occupation in would be considered ______ segmentation.
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